Kareem Ettouney studied at the Fine Art University in Cairo before getting into video games as a concept artist at Lionhead Studios working on Black & White & Fable. He went on to co-found Media Molecule in 2006. Their innovative first game, LittleBigPlanet, was critically acclaimed winning him a BAFTA for Artistic Achievement in 2009. Since then Kareem has been pioneering Dreams' impressionistic art style empowering gamers to create their own masterpieces.