Edd Coates
Freelance UI/UX Designer
Edd Coates is the creator and founder of the Game UI Database, the games industry's leading reference tool for UI designers. The database was recently featured in Forbes, Mashable, and Business Insider, won Best Tools Provider at the Pocket Gamer Mobile Game Awards, and is now used extensively by AAA studios across the globe. It was also awarded a Guinness World Record for cataloguing the largest digital archive of video game interfaces!
With a background in web development, Edd entered the games industry 14 years ago as a freelance UI/UX designer, driven by a passion for crafting beautiful and functional interfaces. In that time, he has led UI art on Prison Architect 2 at Double Eleven, Loco Motive with Robust Games, and most recently served as Lead UI Designer on Golf With Your Friends 2 with Radical Forge.
As a leading voice in the field, he also created PadCrafter, a widely used tool for solving button-related UX problems, and is the author of The Game UI Bible, an upcoming book to be published by Lost in Cult in 2026.
Edd Coates
Events featuring Edd Coates
Games Talk 7 - The Principles of Game UI/UX: Analysis and Application
Reference material is an indispensable resource for UI designers, serving not only as a source of inspiration but also as a guide to best practices that help us design with our audiences in mind.
However, many designers still struggle to use references effectively, often taking the wrong lessons from them or, worse, comparing themselves unfavourably and feeling like imposters.
Join Edd Coates, creator of the award-winning Game UI Database, as he explores how to analyse and learn from existing reference material by delving into the principles of game UI/UX design, and demonstrates how to apply that analysis to develop our skills and improve our own work.