Logan Burdick
COO + Chief Content Officer
Logan Burdick serves as COO and Chief Content Officer of Sassy Chap Games, shepherding development strategy and operations for original IP and transforming creator-led games into global, transmedia franchises.
With a focus on bridging games and the creator economy, Burdick previously produced and scaled digital content for Maker Studios and Endemol Shine, and served as VP of Production at pocket.watch, where he guided creative development and production of original digital franchises.
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Events featuring Logan Burdick
Built to Share: How Date Everything!’s Royalty Framework Turned 100+ Performers into Partners
What if every talent in your game had a real stake in the outcome?
Date Everything! from Sassy Chap Games didn’t just pay 100+ voice actors day rates, it built a royalty structure that gave talent true backend participation. Instead of a one-and-done transaction, the studio spearheaded a creator-to-audience pipeline where cast members directly benefited from driving awareness, sales, and sustained engagement.
With a cast featuring Felicia Day, Matthew Mercer, Troy Baker, and dozens of creator voice talent with substantial platforms, aligning incentives turned hired talent into invested partners.
The result? 1,000,000+ copies sold since June 2025, over a billion earned impressions, and organic promotion that no marketing budget could buy.
Logan Burdick (COO/Chief Content Officer) will pull back the curtain on this unconventional business model, explaining how Sassy Chap structured deals that benefit both the studio and talent, why traditional work-for-hire models leave value on the table, and how profit-sharing created a virtuous cycle of promotion and engagement.