Edd Coates
Freelance UI/UX Designer
Edd Coates is the creator and founder of the Game UI Database, the games industry's leading reference tool for UI designers. The database was recently featured in Forbes, Mashable, and Business Insider, won Best Tools Provider at the Pocket Gamer Mobile Game Awards, and is now used extensively by AAA studios across the globe. It was also awarded a Guinness World Record for cataloguing the largest digital archive of video game interfaces!
With a background in web development, Edd entered the games industry 14 years ago as a freelance UI/UX designer, driven by a passion for crafting beautiful and functional interfaces. In that time, he has led UI art on Prison Architect 2 at Double Eleven, Loco Motive with Robust Games, and most recently served as Lead UI Designer on Golf With Your Friends 2 with Radical Forge.
As a leading voice in the field, he also created PadCrafter, a widely used tool for solving button-related UX problems, and is the author of The Game UI Bible, an upcoming book to be published by Lost in Cult in 2026.
Edd Coates
Events featuring Edd Coates
How Impactful UI Can Transform Your Game
UI (User Interface) Design is one of the most important, yet misunderstood artforms in game development. Many studios still haven't fully realised its transformative potential in their games. From the modest minimalism in Breath of the Wild to the comic-book constructivism of Sonic Forces, great UI not only makes navigating the game fun, but it also defines its visual identity and branding. Join Game UI Database founder Edd Coates as he explores the principles of impactful game UI, as well as some tips and tricks that you can use to create a unique and memorable experience for your players.
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