Samuel is a founder and Managing Director of Animmersion UK Ltd, which was set up in 2006 with the objective of leveraging the techniques and methodologies of the entertainment sector to create value in industrial and business applications.?
Samuel’s experience ranges from leading business strategy on immersive technologies (HMD Virtual Reality and Augmented Reality) to user experience consultancy and data visualisation. He has worked with clients in many sectors including, construction, automotive, engineering, offshore and energy as well as delivering projects in retail and in the public sector.
Prior to founding Animmersion, with business partner Dominic Lusardi, Samuel obtained a BA Hons in Creative Visualisation at Teesside University and then went on to work at the Universities Virtual Reality Centre as senior developer.