Animex Indie is an exciting new event focussing purely on the vibrant independent games industry.

On Wednesday the 11th February we launch the first Animex Indie. During this event you will get a behind the scenes look at a number of indie hits as well as advice on publishing your game and getting it noticed in this fast paced, competitive market.

Animex Comics, Indie and Workshops run concurrently, therefore you will only be able to attend one of these events


OL1 Europa Building, Teesside University

Wednesday 11 February
Time Talk/Event
8:30am Registration
10:00am Welcome
Gabrielle Kent Animex festival director, Teesside University
10:05am Eternal treasures for cosmic imaginary
Georg Backer A Brave Plan Ltd
"The best things in life come as a surprise", explained Georg when asked what his keynote was going to be about, supplementing his answer with a subtle nod and confident thumbs-up. It might be difficult to believe that Georg used a random generator to come up with the title of this talk. When we probed for more details he initiated an elaborate hand gesture and disappeared in a cloud of smoke, which morphed into the word IMAGINATION!.
10:45am Gang beasts
James Brown Developer, Boneloaf
Michael Brown Developer, Boneloaf
Brothers Michael and James Brown discuss the development and launch of Gang Beasts and its journey to cult indie hit via YouTube sensation Pewdiepie which led to it being taken under the wing of Tim Schafer's Double Fine Presents label.
11:25am Break
11:40am Game production vs reproduction
Alex Trowers Game Designer
What a year! Go indie, have a baby, release two games. These are the things we did, the things we didn’t and why you should do what we say and not what we do. Let’s see what we could have won...
12:30pm Lunch
1:30pm Good is not great - underestimating the creative battle
Barry Meade Commercial Director and Co-Founder , FireproofGames
Game players really only want to play the best/most original games out there and while you may not have the budget for a marketing or PR drive, concentrating on delivering the qualities players like to see in the best games can hugely benefit your chances of selling.
2:15pm Reimagining the dating sim - Kitty Powers' Matchmaker
Richard Franke Founder/Creative Director, Magic Notion Ltd.
Richard shares the story of how he broke away from AAA game development to start his own studio, Magic Notion, and create a brand new type of dating sim starring his own drag alter ego, Kitty Powers.
3:00pm Break
3:30pm Understanding the Language of Video Game Marketing
Ian McClellan Marketing Director, MMC Creative
A successful video game starts and finishes with an amazing idea. In the end, big or small, that is how you will be judged. However, having a clear marketing plan will help you explain your idea to consumers, bring your idea to the right people, at the right time. This can sometimes seem daunting, and so the aim of this session is to give you a few tips to help you understand the language of marketing.
3:50pm Panelator 5000
GamesMaster Alex Trowers challenges the concept of a Q&A panel by pitting today’s speakers and a few special guests against each other. Who will win? Will your question get answered? Will the Panelator 5000 destroy all competitors? Anything can happen, and probably will.
4:30pm Close
6:00pm Fringe event
Game Bridge are bringing their monthly networking event to Animex. After Animex Indie you are invited to head up to the Students’ Union Hub (on the top floor) for networking with indie developers and studios from the region and across the UK. Book at

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