Freelance Game Designer, Writer and Teacher
Speaking at Animex Pro, Animex Game
Ernest Adams is an independent game designer, writer, and teacher, working with the International Hobo design group. He has been in the games industry since 1989, and is the author of four books, including the university textbook Fundamentals of Game Design, which has been adopted at MIT (Massachusetts Institute of Technology) and many other institutions.
Ernest was most recently employed as a lead designer at Bullfrog Productions on the Dungeon Keeper series, and for several years before that he was the audio/video producer on the Madden NFL Football product line at Electronic Arts.
He has developed online computer and console games for everything from the IBM 360 mainframe to the Nintendo Wii. He is the founder of the International Game Developers' Association, and is a frequent lecturer at the Game Developers' Conference. His professional web site is at www.designersnotebook.com.
Talk - Business Models in the Interactive Entertainment Industry
The interactive entertainment industry has recently seen an explosion of new business models as it moves beyond its traditional retail-based approach. This talk is an introduction to the different sectors in the interactive entertainment industry, how they work financially, and how the consumer perceives them.
There are strengths and weaknesses in each model, and entrepreneurs must choose one that matches their goals and the scope of their resources and their project. The talk will also discuss the demographics of the modern video gamer.