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Animex on the Street

Animex on the Street far exceeded all it set out to do. It was a fabulous opportunity to engage community groups, the town and local businesses and organisations in all that is wonderful about animation.

Middlesbrough Football Club was the unusual setting for a loop of local schoolchildren's, University postgraduate and current student's animation showcased to over 27,000 'Boro fans via all the Riverside concourse screens at the Middlesbrough v Aston Villa game. Outside on the left of the main entrance to the stadium a 20 x 20 feet projection entitled Riverdance stopped people in their tracks.

Dave Allinson and Michelle Tripp, the artists behind Riverdance have also been projecting digital binary animation and tears falling from the 13th, 14th and 15th floors of the imposing Centre North East building. The projection was the highest public animation ever seen in the North East, and plans are already underway to go bigger and bolder for Animex 2004.

Local businesses and organisations got animated too with HMV, SONY and Northern Electric screening looped animations in their shop windows on TV and plasma screens. Also, ‘Play at the Empire’, which showcases up and coming bands with 1,000 clubbers regularly in attendance (the group 22-20s, trumpeted by NME as ‘the next big thing’ played during Animex) used our animations as their backdrop. Some of the animations also sneaked in to Middlesbrough Town Hall as a backdrop for their Burns Night and Literature Day.

Special thanks must go to Ten Feet Tall Promotions who very kindly gave loads of help, advice and support in setting up Animex on the Street activities. Cleveland Arts are worthy of a special, special mention for loaning equipment, worth some £10,000, during ‘on the Street.

David Williams's animatronics exhibition went down well with shoppers and especially children. Cutting edge style-emporium, Psyche, have expressed an interest in commissioning Dave for a one-off chrome machine for their new store.

Phew – all this in the space of two weeks! Have you all got something to look forward to next year!

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