Animex on the Street far exceeded all it set out to do. It was
a fabulous opportunity to engage community groups, the town and
local businesses and organisations in all that is wonderful about
Middlesbrough Football Club was the unusual setting for a loop
of local schoolchildren's, University postgraduate and current student's
animation showcased to over 27,000 'Boro fans via all the Riverside
concourse screens at the Middlesbrough v Aston Villa game. Outside
on the left of the main entrance to the stadium a 20 x 20 feet projection
entitled Riverdance stopped people in their tracks.
Dave Allinson and
Michelle Tripp, the artists behind Riverdance
have also been projecting digital binary animation and tears falling
from the 13th, 14th and 15th floors of the imposing Centre North
East building. The projection was the highest public animation ever
seen in the North East, and plans are already underway to go bigger
and bolder for Animex 2004.
Local businesses and organisations got animated too with HMV, SONY
and Northern Electric screening looped animations in their shop
windows on TV and plasma screens. Also, ‘Play at the Empire’,
which showcases up and coming bands with 1,000 clubbers regularly
in attendance (the group 22-20s, trumpeted by NME as ‘the
next big thing’ played during Animex) used our animations
as their backdrop. Some of the animations also sneaked in to Middlesbrough
Town Hall as a backdrop for their Burns Night and Literature Day.
Special thanks must go to Ten Feet Tall Promotions who very kindly
gave loads of help, advice and support in setting up Animex on the
Street activities. Cleveland Arts are worthy of a special, special
mention for loaning equipment, worth some £10,000, during
‘on the Street.
David Williams's animatronics
exhibition went down well with shoppers and especially children.
Cutting edge style-emporium, Psyche, have expressed an interest
in commissioning Dave for a one-off chrome machine for their new
Phew – all this in the space of two weeks! Have you all got
something to look forward to next year!